Corkcicle was already well-known for its namesake signature product, but the brand needed to get the word out about its three new product releases, especially with the holiday season around the corner.
First, we posted a series of product-centric lifestyle videos on Facebook. Then we remarketed to those who viewed the videos with link posts to buy the respective products online. Using a sequential creative strategy, we were able to announce a brand new product line and generate online sales all within a limited budget.
- Online purchases
- Video Views