S&P Global Social Media Playbook

Objective

S&P Global was looking to unify its social media strategy across each of its four, niche sub-brands and up to its main corporate brand.

Solution

Likeable developed a social media playbook that empowered the sub-brands to maintain their individual value propositions and personalities, while benefiting from and fortifying the overarching S&P Global master brand.

Results

The result was a playbook embraced across the entire S&P Global enterprise. “We’ve been traveling to present it in different offices and we’ve received a lot of positive feedback from internal stakeholders.” This alignment allowed for a refreshed focus on the brand’s global market impact and content that inspires.

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