StubHub #TixToMadness Promoted Trend

Objective

StubHub challenged us with thinking of a splashy way to generate awareness and drive site traffic surrounding the March Madness tip-off.

Solution

Likeable recommended a promoted trend on Twitter pitting the college fan bases against each other. Two pieces of creative were used during the 24-hour promoted trend to build awareness around ticket deals and a ticket giveaway.

Results

• 76 million brand impressions

• 16.2 million impressions from content

A congratulations and cease and desist from NCAA

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