Roscato Wine Summer Sweepstakes

Objective

Roscato, a Palm Bay International wine company, wanted to reinvent its tone of voice to be younger and more relatable to appeal to the “non-wine drinker,” as well as grow followers on Instagram.

Solution

Since Roscato is known for its sweet wine flavors, Likeable developed the Make Summer Sweeter Sweeps: a summer campaign highlighting Roscatos variety of skus in a bold way, while also encouraging fans to enter for the chance to win a sweet prize package. We developed over 30 pieces of unique content for social under the new vibrant look and feel.

Results

During the sweepstakes time period, Roscato saw:

A 611% increase in average impressions
A 320% increase in average engagements
A 1,238% increase in followers

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