Edible Arrangements The Bachelor Community Management

Objective

We noticed that Hannah Ann, a contestant on The Bachelor, had posted a photo a few years back holding an Edible Arrangement. This was a perfect opportunity for real-time community management.

Solution

Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. Hannah happily agreed, and as a surprise and delight, we sent her an Edible Arrangement to say “thank you.” She ended up sharing our surprise and delight to her Instagram Story and tagging Edible Arrangements.

Results

Likeable identified the opportunity, received client approval, and sent Hannah an Edible Arrangement in under 48 hours.

Significantly increased brand recognition compared to other Edible Arrangements organic posts.

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