Merck Veterinary Manual No One Breeds Knowledge Like We Do

Objective

To support the launch of the new edition of its manual, Merck Veterinary Manual wanted to drive traffic to Amazon from Facebook. We created animated microvideo link posts highlighting information new to the latest edition. Our work for Merck Veterinary Manual was named a Gold Winner for animation in the 2017 Vetty Awards.

"At Merck Manuals, our goal is to make the best medical knowledge accessible to all. By utilizing relevant content and the latest social tactics, Likeable has helped us generate awareness and reach while maintaining the credibility of our brand."

— Nichole Armstrong, Social Media Manager at Merck Manuals

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