Avon Hydra Fusion

Objective

Avon wanted to launch its new Hydra Fusion product line on social through engaging creative to drive awareness and sales.

Solution

Likeable created a series of custom videos, Instagram Stories, and images to spark interest in the new products, showcasing either the full line or highlighting one specific product as the hero. As part of the campaign, we launched an Instagram quiz to educate followers on the importance of hydration and promote the Hydra Fusion product line.

Results

48% higher engagement compared to regular content in the previous campaign period

Up to 9x more shares than standard content

Our “24 Hours of Hydration” video had the most views of any other videos during the time period

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