Extra Space Storage Memories Live Here

Objective

Extra Space wanted to celebrate the nostalgic memories of its fans (and non-fans) in an end-of-year compilation video. One of the main goals of the campaign was to portray the brand ideal of “surprising people with just how much we can help them through life transitions.”

Solution

The campaign worked in two phases: capturing user-generated content via unpublished posts and capturing the emotional responses in a video.

Results

Over 1,000 submissions, which was 20% higher than campaign goal

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