Strategy

The “why” behind everything we do.

We provide a comprehensive guide to navigating social media in a way that both reflects your brand and appeals to your desired audience. A mix of tools and talent, our strategy team collects insights and sentiment within the space regarding the topics, campaigns, and mentions involving your brand. We utilize this information to build a social strategy and shift the direction of your content for greater ROI.

  • Strategy Development & Playbooks

    Deeply knowledgeable about social content and media trends, our strategists help clients envision an entirely new approach to social. We tear down outdated methods, and in their place build thoughtful social strategies that help brands meet and measure their goals in a rapidly changing environment.

  • Social-First Campaign Creation

    Good ideas exist on every medium, but even the best traditional campaign loses much of its magic when converted to social. Our team of social media planners turns your company’s business and communication goals into audience-driven, social-first campaigns that can live on just one medium, but also expand to OOH, digital, and more.

  • Content Innovation

    Digging deep into creative performance data and competitor activity, our strategists are always probing for better ways to use social content. Strategy works hand-in-hand with Likeable’s creative and paid teams to set up robust testing, tagging, and KPIs, which allow us to evaluate what has succeeded in the past and predict what will succeed in the future.

“Likeable pivoted seamlessly to maximize our social presence and really bring the Century 21 brand to life. They leveraged content best suited for each platform and operated in a quick and efficient manner. Likeable lives up to their name!”

— Steve Gregerson, Vice President, National Marketing at Century 21 Real Estate

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