Strategy

The digital media landscape is complex. Before jumping in, we build a plan for navigating it.

  • Strategy Development & Playbooks

    Strategy is a roadmap. It defines where your brand is going and outlines clear steps for getting there. Our strategists are experts in social and digital, who take that expertise and then immerse themselves in your brand, business, and industry. This ensures that our strategies are consistent but unique to your needs.

  • Social-First Campaign Creation

    When ideas are developed with social in mind, they yield the strongest results. Our strategists lead social campaign development, combining audience insights with network strengths to generate big ideas. We call these campaigns “social-first” because they’re big but also pliable, and often end up living on many mediums.

  • Content Innovation

    Content innovation requires more than random spurts of creativity. Our strategists take a methodical approach, digging deep into creative performance data and competitor activity to identify patterns. These patterns reveal insights that we use to guide brainstorms—which gives our creativity direction and focus.

“Likeable pivoted seamlessly to maximize our social presence and really bring the Century 21 brand to life. They leveraged content best suited for each platform and operated in a quick and efficient manner. Likeable lives up to their name!”

— Steve Gregerson, Vice President, National Marketing at Century 21 Real Estate

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